IMPORTANCE OF LOGO
In our fast moving world we are inundated with images. People’s
senses are assaulted at every turn with advertising and company branding.
To survive, branding is now necessary for even the smallest business.
A logo is often the first
"moment of truth" a prospective customer has with your company
and it is important to select a logo that reflects the values of your
company in your targeted market.
Remember, your logo will appear on all your branding material: letterhead,
business cards, web site, different advertising materials, possibly
even T-shirts and vehicles.
We understand the marketing importance of your logo and our team works
with you to produce memorable designs to enhance your company in the
marketplace. WHAT IS A LOGO?
Is it a sign, a symbol, lettering, colour, or a combination of all these?
The answer can be "yes" to all of those but in general logos
fall into three categories:
1) Strictly graphical symbol like the Nike ‘’swish’’
or the McDonalds ‘’Golden arch’’
2) A font based logo like Coca Cola, DELL, CNN, Sony, Nokia
3) Combination of font and graphics. This is the most common type of
logo designed and most often employed by small to mid size companies.
Take a look at our Logo Designs above for the wide variety of ideas
we have implemented for our customers.
